“微信营销”外挂的公告》引发行业震动，是不是大规模打压过度营销、暴力加粉，本篇将着重予以分析。

　　“微商不好做了”，很大的原因在于流量的获取越来越难，一切围绕流量的争夺都是基于用户高速增长、市场快速扩张的需求。一旦流量枯竭，就意味增长滞涨，就是一个周期的终结。

　　30个陌生人、每天给30个人点赞、每天跟群里的30人互动等等都是基本功，同时利用微博、QQ、抖音、快手、小红书等一切社交平台引流加粉，一个微商加粉到2万-3万之间，算是达到及格线。

　　“加粉神器”等。通常营销手机有类似“强大”功能，比如一键群发5000好友、聊天语音自动回复、拓客裂变让扫码者群发你的广告等“机器人”的服务，从目前来看大手微商欢迎的营销“机器人”被腾讯定格为

　　“异化”为广告的刷屏，微信的审美疲劳已造成用户的每天体验时间急剧下降，在某种程度上已经伤害到微信的生存。

　　对于以上恶意行为，一旦确认实情，微信安全团队将采取限制功能直至限制登录等处罚。如果多次违规，视梯度加以重罚。

　　“加粉神器”，造成流量的饥渴，毕竟流量是微商的生命线，一旦流量枯竭，生意就很快一落千丈。这是微商比较焦虑的地方，也是痛点。

　　从中长期来看，为什么是利好？因为微信生态圈是微商的根基所在，微商就是依赖微信生态圈、零成本起家的，

　　因此整治大环境，长痛不如短痛，就像沙尘暴少了、蓝天白云又回来一样，良好的生态环境形成，微商也是主要的受益者之一，因此也是中长期收益者。

　　“养号”、“做号”的企业，微信也将加强营销号的管理，严厉打击违规违规发布信息、破坏微信生态环境的各种行为。有相关服务机构已通知系统暂停运营，建议用户恢复出厂系统，按照微信规则照章执行。

　　微信打击个人号外挂不是第一次，但这一次显得尤为重视，因为从年初张小龙的公开课已经透露出微信强烈的忧患意识和变革态度，特别是头条系的全面崛起，头条系用户占有时间不断增加，此消彼长之间腾讯不得不加大力度，巩固社交平台的龙头地位，加固护城河，减缓各种冲击。

　　不论如何，微信对个人号外挂的整治意味着，加粉由自动变为手动，信息处理速度下降，会相应增加人工成本，

　　”等功能也还需观察，第三方加粉工具的标准化也需进一步确立，从而形成双赢而不是双输的局面。

　　还有此次微信的整治还针对数据及支付安全，这涉及金融安全范畴，也是重点需要留意的领域，进一步的消息请关注后续报道！

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　　).attr(src,o).hide();t(n.body).append(u),window[s]=function(){clearTimeout(a),delete r.object;var e=u[0].contentWindow,n=e.document,s=r.store=n.createElement(input);setTimeout(function(){s.addBehavior(#default#userData),n.body.appendChild(s),s.load(r.storeName),t.each(i.data,function(e,t){s.setAttribute(e,t)}),s.save(r.storeName)},30)};var a=setTimeout(function(){u.remove()},2e4)})}},set:function(e,t){this.object?this.object.set(e,t):(this.store.load(this.storeName),this.store.setAttribute(e,t),this.store.save(this.storeName))},get:function(e,t){if(this.object)return this.object.get(e,t);this.store.load(this.storeName);var n=this.store.getAttribute(e);return null!==n?n:t},remove:function(e){this.object?this.object.remove(e):this.store.removeAttribute(e)}},a={init:function(){this.data=this.data{}},set:function(e,t){this.data[e]=t},get:function(e,t){var n=this.data[e];return void 0!==n?n:t},remove:function(e){delete this.data[e]}},f=navigator.userAgent.toLowerCase(),l=f.match(/msie ([\d.]+)/),c=l&&l[1],h=6==c7==c;e.utils.storage=function(e){var t;switch(e){default:caselocal:try{t=window.localStorage?r:h?u:a}catch(e){t=a}break;casesession:try{t=window.sessionStorage?i:a}catch(e){t=a}break;casecookie:t=o()?s:a;break;casepage:t=a}return t.init&&t.init(),t},h&&u.init()}(QHPass),function(e){use strict;var t=e.$,n=立即登录,r=e.ERROR={REALNAME_EMPTY:{errno:204,errmsg:请输入您的真实姓名},REALNAME_INVALID:{errno:227,errmsg:请确认您输入的真实姓名是否有误},ACCOUNT_EMPTY:{errno:1030,errmsg:请输入360帐号},ACCOUNT_INVALID:{errno:1035,errmsg:请确认您的帐号输入是否有误},ACCOUNT_DUPLICATE:{errno:1037,errmsg:该帐号已经注册，+n},USERNAME_DUPLICATE:{errno:213,errmsg:用户名已经被使用，+n},USERNAME_EMPTY:{errno:215,errmsg:请输入用户名},USERNAME_INAPPROPRIATE:{errno:225,ermsg:用户名包含不适当内容},USERNAME_INVALID:{errno:199,errmsg:用户名应为2-14个字符,支持中英文、数字或_},USERNAME_NUMBER:{errno:200,errmsg:用户名不能全为数字},NICKNAME_EMPTY:{errno:205,errmsg:请输入昵称},NICKNAME_DUPLICATE:{errno:260,errmsg:昵称已经被使用},NICKNAME_INAPPROPRIATE:{errno:226,errmsg:昵称包含不适当内容},NICKNAME_NUMBER:{errno:262,errmsg:昵称不能全部是数字},NICKNAME_INVALID:{errno:15e3,errmsg:昵称应为2-14个字符,支持中英文、数字、_或.},EMAIL_EMPTY:{errno:203,errmsg:请输入邮箱},EMAIL_INVALID:{errno:1532,errmsg:邮箱格式有误},EMAIL_NOT_ACTIVATED:{errno:2e4},MOBILE_EMPTY:{errno:1107,errmsg:请输入手机号},MOBILE_INVALID:{errno:1100,errmsg:手机号格式有误},MOBILE_DUPLICATE:{errno:1106,errmsg:该手机号已经注册，+n},CAPTCHA_INVALID:{errno:78e3,errmsg:验证码错误请重新输入},CAPTCHA_INVALID_OLD:{errno:1670,errmsg:验证码错误请重新输入},CAPTCHA_EMPTY:{errno:78002,errmsg:请输入验证码},CAPTCHA_APPID_INVALID:{errno:1300,errmsg:验证码格式有误},SMS_TOKEN_EMPTY:{errno:1350,errmsg:请输入校验码},SMS_TOKEN_INCORRECT:{errno:1351,errmsg:校验码输入有误},PASSWORD_EMPTY:{errno:211,errmsg:请输入密码},PASSWORD_INVALID:{errno:1065,errmsg:密码长度应为6-20个字符},PASSWORD_LEVEL_LOW:{errno:54999,errmsg:密码安全级别过低},PASSWORD_WEAK:{errno:54999,errmsg:密码弱，有风险，请重新输入},PASSWORD_ORDERED:{errno:54999,errmsg:密码不能为连续字符},PASSWORD_CHAR_REPEAT:{errno:54999,errmsg:密码不能全为相同字符},PASSWORD_WRONG:{errno:220,errmsg:登录密码错误，请重新输入},PASSWORD_NOT_MATCH:{errno:1091,errmsg:两次密码输入不一致},PASSWORD_FULL_SHARP:{errno:54e3,errmsg:密码不能包含中文字符，请重新设置},IDENTIFY_EXPIRE:{errno:153e3},NOT_SIGNED_IN:{errno:1501,errmsg:用户未登陆},UNKNOWN_ERROR:{errno:999999,errmsg:未知错误},SUCCESS:{errno:0,errmsg:操作成功},TIME_OUT:{errno:1,errmsg:网络超时}},i=e.utils=e.utils{},s={1105:该手机号未注册360帐号,1402:手机号当天发送短信次数超限,201:该邮箱已经注册，+n,3e4:该手机号已经注册，请直接用手机号登录,30007:该手机号已经注册，请直接用手机号登录,65002:该帐号未开启短信登录功能，立即开启,65001:该帐号只能通过短信登录，关闭此功能,221:帐号被封禁，点此联系客服,78001:提交过于频。